my first introducetion to cichlids was phonetically. i heard it verbally from a friend of mine years ago who kept fish and kept some convict "sicklids." when i saw the spelling it took a minute to connect the two.
Now how do you pronounce "Characins" and "Cyprinids?" With cyprinids, I'll go out on a lymb and say "sip-pri-nids," but for characins, who knows...