In your signature, you show you have a 38G tank with fish. I hope you're not going to add ammonia to that tank. If that tank is healthy, just take some of the filter media (floss pad or sponge) and use it in your new tank filter. Then you will basically have a fully cycled filter which is the main thing. If your sig is inaccurate, then...
Check the ingredients. If it says anything like surfactants, that is a soap additive and you do not want to use that product. Shake it. If it suds up like soapy water, it's not good. I'm down here in the burbs of New Orleans and never could find plain non-sudsy, no surfactant ammonia. I hear that hospital supply places sell the super pure stuff.
If you want to gross out your friends, there is a site where this guy used his own urine to cycle his tank. I almost tried that myself but then I tried the fish food method which did not work for me. After two weeks of trying the fish food molding method, the extra filter pad that I stuck in my HOB was cycled enough for the 10G tank.
I find that is the simplest way is to get a filter pad or sponge from someone who has a healthy tank. The filter media (floss pads or sponge) has more good bacteria than any other part of the tank. If you start off with a cycled pad or sponge, you will probably not even have to cycle the tank as long as you don't overstock your tank on the first day. All of the water goes through the filter material several times an hour so that is where you want the good bacteria growing. I now keep an extra filter pad in a couple of my HOB's just for that purpose... to help out a fellow aquarist if the need arises.