No not all bulbs are equal at all, changing bulb from brand A to B can give , lose up to 10, 15% of lumens for the same wattage used, and change the colour a lot, as can moving the same bulb from ballast A to ballast B. Matching bulbs to ballasts is actually quite tricky. If you do a google search Sanjay Yoshi, an engineering lecturer at Penn state has a nice graph based website.
As to what is best, what ballast do you have? That is the big start question. FWIW I doubt hte aquamedic bulbs are best on US based ballasts, but work fine for me, as do my staple, BLV aqualines