I think it was the principle that in a time when the company knew there needed to be some sensitivity on the issue of marine fish, due to the movie "Nemo", that they should have made a least some effort, or how bout a plain and simple disclaimer at the bottom, reading "due to time constraints, and for the purpose of television, not all aspects of marine fishkeeping were covered, and we advise consumers to research the materials properly". Even if they were to put out a thing saying "ya, we screwed up..sorry". You know?
the "idiot" would be anyone who, unfortunately, trusts a fish company enought to believe what they are saying.
And whether or not they were the highest bidder really has no play in the material they put forth. If it were marineland, then I assume they would be the ones people are angry with.