im pretty sure the product miss fishy is talking about is bio spira. the reason it's tricky, is that a lot of times either the store doesnt refrigerate it or if they do te fridge is accessible to the public who imght leave it on a shelf somewhere when they decide not to buy it.... it's basically a live bacteria culture in a bag. I just cycled my tank with it successfully (though I hear I might be in the minority)
I had a short period where my ammonia levels were 0.25ppm and my nitrItes were at about 1ppm, but frequent water changes kept lowered those levels and kept the stress down on the fish. Now I have something like a two week old tank that is fully stocked, planted and cycled... my readings as of last night were:
0 ammonia, 0 nitrIte, 5ppm nitrAte.
Again - I do not appear to be in the majority with this result... it might help that I have an addictive personality and monitored my water several times a day in the beginning... for what it's worth, I used cycle along with the bio-spira... not sure which one did it, maybe both. but cycle is not refrigerated and the bio spira is, so im thinking the bio spira did more of the work.