Walmart also has 10g starter kits for a decent price. Comes with everything you need. They also sell Minibow kits.
Yup, they have 10g "kits" w/incandescent lamps for like $40 and "kits" w/flourescent (sp?) lights for like $50. (I'd go with the flourescent myself) The "kits" however do not come with Heater, Gravel, plants or any other type of decoration. so your best to add a lil more money to purchase some the needed "add ons"
As far as the ram choices, I really like the GBR's however finding them with really nice coloring is tough, the Bolivians are also very pretty, and in some cases nearly as colorful. In my area, I have found only one store that has quality examples of both (It's a mom n' pop shop, not a mega-chain store)
As has been mentioned, Rams (and really any fish, if you think about it) require well kept water, if your on top of your maint. you shouldn't have trouble keeping a nice pair of rams long term in a 10g set-up (obviously cycle the tank first
)