The electric blue rams are GORGEOUS!! I saw one of those at the same pet store a while ago. I don't remember how much they cost exactly, but it was a lot...
Good to know that $10 is a normal price for a ram. I don't try to kill my fish, but I worry that I will somehow. And then I keep having to replace them. At least that's what happens with my guppies...I have some, one dies, I buy another, another dies, and so on.