We dont need to PM its better if we disucss this in the forum so everyone can see it and give there input (becasue theres ALOT more expierenced salties on here than me), ill try my best to help though
Hmm 300$ budget for a 35, this should be interesting. Do you already have the tank or is a 29 still a possibility?
1) Kent is a good brand for salt
2) You want high quality live rock, but that will be expensive. What you may want to do is buy some cheap base rock (5-10lbs), then buy as much high quality live rock as you can (20-25lbs) and then over time the rock will seed in the base rock turning it into live rock.
3) Aqua-C Remora is a great brand
http://www.proteinskimmer.com/products/Remora.htm
but may be hard to do with that budget.
4) What type of fizture do you have now?
5) The live rock with alot of water movement and the skimmer is your filter
6) I use Hagen Aquaclear powerheads
You will also be needing:
hydrometer
thermometer
test kits