Plecos can be very expensive - in the grand scheme of things, $70 isn't really very close to the ceiling, either.
I've had better luck going to a breeder than a retail store - I picked up an L260, LDA08, and L134 for about a third of what they could have cost me retail.
Here's the latest shot of my little rascal:
(and yeah, this really was just an excuse to bump this thread back up - I never tire of looking at peoples' plecs!)