LOL, I wish! They aren't cheap, but that's because there is such a limited supply of them. Demand far exceeds supply at this point.
The wild form of these crays are normally brown, and the orange is a trait that some of them get. But the orange ones don't survive in the wild because the bright color makes them easy prey. The brown ones are cheaper, but you will get mainly brown crays, with a few orange. In order to get 100% orange babies, you need two orange parents, which you can only get from a breeder. Hopefully, once more people start breeding them, the supply will keep up with demand, and they won't be so expensive!